AI Insights · Timothy · January 2023
Top 5 Beauty Retail Apps on Android in Austria for Q4 2022
Analyzing the performance of the top 5 beauty retail applications on the Android platform in Austria during Q4 2022, based on weekly downloads and active users.
During the fourth quarter of 2022, the top 5 beauty retail applications on the Android platform in Austria displayed intriguing trends in terms of weekly downloads and active users. Here, we delve into the performance of these apps, with data sourced from Sensor Tower.
Douglas – Parfüm & Kosmetik experienced fluctuations in weekly downloads, starting the quarter with around 585 downloads and peaking at 1.5K in the week of November 21. Active users saw a gradual increase from 3.2K at the beginning of the quarter to 4K by the end.
Notino: perfumes and cosmetics had a notable spike in downloads, particularly in early December, reaching over 2K downloads during the week of December 5. The app's active users rose from 2K at the start of the quarter to a high of 4.5K in the same week.
flaconi maintained steady download numbers throughout the quarter, with a peak of 1K in late October. Active users increased consistently, starting at 4.6K and reaching around 5.4K by mid-December.
GLAMOUR Fashion Trends shoppen saw a significant variation in downloads, with an initial peak of 718 in early October and a secondary peak of 203 in early December. Active users demonstrated a fluctuating trend, starting from 592 and peaking at 1.1K in the first week of October before declining to 73 by the end of December.
Vorherige Version Sephora had relatively low but steady download numbers, with the highest weekly downloads reaching 130 in mid-December.
For more insights and detailed data, visit Sensor Tower.